EMPORIO ARMANI Spring Summer 2019 Milan - Fashion Channel
Giorgio Armani and Emporio Armani Resort 2019 Lines
Giorgio Armani is one of the most expanded designers in the industry, with his slew of namesake brands and lines stemming from his eponymous label. His Giorgio Armani and Emporio Armani brands have just released their resort 2019 lines, each with its own audience and purpose, and each with its own overall design aesthetic. Both are helmed by Armani himself, and show the range the designer is able to execute, as well as the expansive mind he has in terms of design ideas in general.
His Giorgio Armani label is generally geared toward an older, more mature crowd, especially due to the price point of the garments in relation to his other namesakes. As such the Giorgio Armani resort 2019 collection was full of smart suits, and rather masculine silhouettes. The garments brought together and celebrated great styles in his repertoire, which is where the menswear pieces came in; even the more masculine pieces had a lovely sense of feminine fluidity, so the juxtaposition acted to balance femininity and strength. This has been a common Armani trend since back in the ’80s, and is one that we can see still today and can expect to continue to see in the future.
There were some great jackets in this collection, and since it is a resort line, the fabrics chosen were lightweight silk blends, linens, and viscose. The shoulders were defined in order to give everything support and strength, while the light fabrics kept the designs airy, especially as they were paired with equally light wide-leg, pleated pants.
The loose fit of many garments here brings forth ideas of relaxed luxury, as is a common theme for resort lines. Garments in this line nodded to pajamas, while not being too literal, but the relaxation element was still present. A break from the common trends was a white, dot-splotched romper that showed the furthest stretch for a youthful silhouette in the group.
The Emporio Armani resort 2019 collection, on the other hand, is generally geared toward the younger woman as she transitions into the world of luxury fashion, in hopes she will later become a customer of the Giorgio Armani label. That is why this resort collection is fundamentally modern and youthful, from the clothes to the accessories, and back to the styling of the models.
Armani continued on with his classic juxtaposition between masculine and feminine styles, but here leaned closer to the side of femininity. A grey suit was the most masculine option of the line, and even that ensemble was right on the line of genders.
Smaller aspects came in throughout the line to balance the inherent femininity, though, as in the case of the girly, washed out green ruffled dress; a thick belt with large buttons broke in with some military-inspired masculinity; bringing in more masculinity was a white suit jacket over an asymmetrical, edgy black dress with a black lace bandeau underneath. Since the target crowd here is a younger group, the set design scheme was a bit more all over the place, in order to reach out to a broader group of women.
Here in the Emporio Armani cruise 2019 collection we were given girly dresses with drab colors to bring in some balance, the edgy black number, a smart pantsuit, and a more mature, airy green skirt set. These stylings encompass different types of women Armani is hoping to pull into his label. And if you ask us, both of his collections here are up to par with what we know to expect from the iconic designer.
Photos courtesy of Vogue
Video: Giorgio Armani Spring/Summer 2019
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